Privacy policy

Updated: 28 August 2026

At NZ Naughty, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, shop with us, or interact with our services.

We comply with the New Zealand Privacy Act 2020. We take your privacy seriously — especially given the personal nature of the intimate wellness and pleasure products we sell.

1. Information We Collect We may collect the following types of personal information:

  • Contact and account information: Name, email address, phone number, billing and delivery address.
  • Order and payment information: Products purchased, payment details (processed securely by our payment provider), and order history.
  • Technical and usage information: IP address, browser type, device information, cookies, and how you use our website.
  • Other information you voluntarily provide, such as when contacting customer support or subscribing to our newsletter.

We only collect information necessary for the purposes described below.

2. How We Collect Your Information

  • Directly from you when you create an account, place an order, contact us, or sign up for communications.
  • Automatically through cookies and similar technologies when you browse our site.
  • From third parties (e.g. our payment processors or shipping providers) where lawful.

3. How We Use Your Information We use your personal information to:

  • Process and fulfil your orders, including shipping and customer support.
  • Manage your account and communicate with you about your purchases.
  • Improve our website, products, and services.
  • Send you marketing communications (only if you have opted in — you can unsubscribe at any time).
  • Comply with legal obligations, prevent fraud, and enforce our Terms & Conditions.

4. Sharing Your Information We may share your personal information with:

  • Trusted service providers (e.g. payment gateways such as Paystation, shipping carriers like NZ Post, website hosting, and analytics tools). These providers are contractually required to keep your information secure and use it only for the services they provide us.
  • Legal authorities if required by law.

We do not sell your personal information to third parties. All data is stored securely in New Zealand or jurisdictions with comparable privacy protections.

5. Cookies and Tracking Technologies Our website uses cookies and similar technologies to enhance your experience, remember preferences, analyse traffic, and support basic marketing. You can manage cookie preferences through your browser settings.

6. Your Rights Under the Privacy Act 2020 You have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request that we stop using or disclosing your information in certain circumstances.
  • Withdraw your consent where we rely on consent.

To exercise these rights, please contact us using the details below. We will respond as soon as practicable (usually within 20 working days).

7. Security of Your Information We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, and disclosure. However, no system is completely secure, and we cannot guarantee absolute security.

8. Retention of Your Information We keep your personal information only as long as necessary for the purposes for which it was collected, or as required by law. Once it is no longer needed, we securely delete or anonymise it.

9. Changes to This Privacy Policy We may update this Privacy Policy from time to time. The “Last updated” date at the top will be revised. Continued use of our website after changes constitutes your acceptance of the updated policy.

10. Contact Us If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: NZ Naughty Auckland, New Zealand Email: contact@nznaughty.co.nz NZBN: 9429053583871

You can also contact the Office of the Privacy Commissioner if you have a complaint: www.privacy.org.nz